Systems and methods to prevent or reduce ad fatigue using user preferences

ABSTRACT

The present disclosure relates to reducing or preventing ad fatigue in a user by determining the preference of a user to an ad, in particular user preference for parameters such as video track, audio track, dialogue or tone. The disclosure also relates to the provision of a timer that prevents an ad being shown repeatedly within a predetermined time frame.

FIELD

The present disclosure relates to reducing or preventing ad fatigue in auser by determining the preference of the user to an advertisement, inparticular user preference for parameters such as video track, audiotrack, dialogue or tone. The disclosure also relates to the provision ofa timer that prevents an ad being shown repeatedly within apredetermined time frame.

BACKGROUND

For decades, brand and product owners have used media consumed by thepublic as a platform for advertising their products and services. Withthe widespread consumption of media over different platforms, such astelevision, on demand TV, catch-up TV and social media, such as Facebookor Instagram, YouTube etc., there are multiple platforms on which amedia user will view ads. This can result in a user being overwhelmed,or even fed up with and tired of seeing the same ads over and overagain, and skipping the ones they no longer want to view.

“Ad fatigue” is a well-known concept with both media consumers and mediaadvertisers. It is an issue that can affect even the most successful,creative and popular ads. Ad fatigue usually occurs when the frequencyat which an ad is shown becomes too high meaning the target audiencesees the same ads again and again, and often across many different mediaplatforms, and becomes less responsive to them.

Furthermore, no matter how creative or expensive the process to make anad has been, it will still only be attractive to a certain number ofusers, usually within a certain demographic. Certain products may needto be advertised in different ways to engage with different demographicsof the population, and multiple ads can be expensive to produce.Moreover, showing different ads for the same product can lead to adfatigue, even though each ad is itself different; the user may tire ofseeing the same product again and again, regardless of the differentways in which it may be advertised.

Various ways of combatting ad fatigue have been mooted. These range fromchanging the background of an ad to showing a large number of differentads on rotation to merely reducing the frequency of the ad being shownto a user. However, each of these remains susceptible to either adfatigue or to becoming ineffective.

The present disclosure is concerned with addressing the issue of adfatigue while maintaining the effectiveness of an ad. It has beentraditionally thought that more times a user is shown the same ad overseveral different media platforms, such as TV, numerous social mediaplatforms, pay-per-view programs, etc., the more likely the user is tobe influenced by that ad. However, the inventors have found thatspecifically tailoring an ad to the user preferences is more effective.This may also be combined with limited viewing of the preferred ad tolimit the exposure of a user to an ad within a certain time period inorder to combat ad fatigue.

SUMMARY

The present invention relates to a method for reducing or preventing adfatigue.

A user of a media device may be consuming media, such as the televisionshow MASTERCHEF. This show runs weekly over several weeks, and eachepisode is around one hour long. The episode may be split into foursections, each interrupted by an ad break, wherein several (maybe 5, 6,7 or 8) ads may be shown. During the first ad break the user may viewall ads that are displayed. After the next section of MASTERCHEF, thesecond ad break may be displayed, and some of the ads within the breakmay be the same as the ones displayed during the first ad break. Theuser may not wish to view the same ad again so soon, and may thereforeskip the ad(s) that they have already seen. Alternatively, particularlyif the MASTERCHEF episode is being viewed in real time, rather thanlater using a “catch up” process, if the ad cannot be skipped, the usermay change channel for the duration of an individual ad or the whole adbreak. This may be considered the same as skipping an ad, because theuser does not want to view the ad. To reduce or prevent the chance ofthe user skipping or changing channel such that they do not view the ad,a user profile can be retrieved by the media guidance application, suchthat certain parameters are chosen which are determined to be preferredby the user. For example, an ad for a kitchen supplier may be shown. Thevideo image of the ad may be of a traditional family of two parents andtwo children. One parent and two children may be laughing and smiling atthe kitchen table as the other parent cooks and serves a deliciouslooking meal. There may be dialogue between the actors playing the rolesof the family members indicating that they really enjoy being in theirnew kitchen, and music that is uplifting and that creates a mood of joyand calm. There may also be a voiceover track that states that a newkitchen from the advertised supplier ensures happy family times. Theuser may watch just a few seconds of the ad before skipping it. Theapplication may determine from the user profile that the user is notlikely to have children, and in the next ad break, or a subsequent adbreak, the same kitchen supplier may be advertised, but this time avideo image may be of a group of young people having a party andenjoying drinks in a kitchen. The music may be high energy party musicand the dialogue may be between actors about how much they love the newkitchen space for socializing. The user may watch this ad and the userprofile may be updated accordingly.

Separately, at a different time, the user may be browsing YouTube andviewing video content therein. The user may be watching a video on howto apply eye makeup, such as a video featuring makeup artist Lisa PotterDixon, and the video entitled “How to Apply Mascara.” The video may beinterrupted to show an ad for a cruise vacation. The ad may show viewsof tropical looking seas, white sands, and sunny skies, and views withinthe cruise ship of swimming pools, restaurants and a casino, followed bya view of the huge cruise ship from a distance. There may be groups ofmiddle aged people talking together, eating and drinking, and sittingrelaxing by the swimming pool. The music may be a track from the 70s or80s, such as Wham's “Club Tropicana”. The user may stop viewing this adafter a few seconds, either by skipping or changing channel and the admay then be considered to be skipped. In a subsequent interruption ofthe media asset, the same cruise company may be advertising itsvacations but the video image may be of younger people dancing in anon-board night club, drinking cocktails by the swimming pool andlaughing and playing in the ocean. The music track may be “Sunrise Overthe Bay”, by Markus Schulz. The user may view the ad having thisdifferent set of parameters.

In the future, maybe two days later, when the user is watching a TV showusing TV on demand, the media guidance application may generate an adfor toothpaste. The user may be watching an old episode of DANCING ONICE. Based on the updated user profile, the episode of DANCING ON ICEmay be interrupted by an ad generated for a toothpaste. The ad maydisplay a video track of a group of young people in their 20s, smilingand showing white teeth. The music track may be a high energy dancemusic track. The video track may cut to one of the people getting readyto go out, cleaning their teeth and smiling into the mirror showingwhite straight clean shiny teeth. The video may cut back to the group ofpeople dancing, focusing on the person who was earlier shown cleaningtheir teeth, attracting a lot of attention. There may be a voiceover butno dialogue. The user may view this ad in its entirety because it has aset of parameters that match the parameters of the preferred adspreviously displayed and viewed by the user.

The media guidance application may determine, before the user views anyad, what the user's preferences are, based on the user profile ofpreviously viewed media assets. For example, when the user begins towatch a media asset, the media guidance application, upon reviewing theuser profile, may determine that the user has previously viewed LOVEISLAND, JERSEY SHORE and REAL HOUSEWIVES OF BEVERLY HILLS. The mediaguidance application may therefore determine that the preferred set ofparameters should not include a video track featuring retired people,music older than 2000, and the voiceover and/or dialogue should create aperception of fun and partying, rather than be serious and formal intone.

However, it may be that the user, although preferring light-heartedreality TV shows, prefers factual ads. In such a case, the toothpaste addescribed above may be skipped. In this case, the media guidanceapplication may interrupt the TV show and generate an ad for the sametoothpaste, but instead of the partying scene within the ad, it may showa video of the person at the dentist and have a dialogue track betweenthe patient and the dentist about fluoride content of toothpaste, andthe percent of people who see a difference in the whiteness of theirteeth after using the toothpaste for a prescribed length of time. Theuser may view more than fifty percent, or more than the threshold fordetermining the ad is viewed for this ad, and the user profile may beupdated accordingly.

The present disclosure also contemplates ensuring the same ad having agiven set of parameters is not shown again within a predetermined timeperiod. The time period may be a set time, such as one day, one week orit may be set as the time when a certain number of ads having differentparameters have been shown, such as after 50 ads have been displayed,the ad with the original set of parameters may again be displayed. Forexample, the user may watch eight hours of media back-to-back, andtherefore the wait period for ad having the set of parameters thattriggered the onset of the timer may expire during that time, becausescores of ads would be displayed during eight hours of mediaconsumption.

BRIEF DESCRIPTION OF THE DRAWINGS

The above and other objects and advantages of the disclosure will beapparent upon consideration of the following detailed description, takenin conjunction with the accompanying drawings, in which:

FIG. 1 shows an illustrative depiction of an example user device, inaccordance with some embodiments of the present disclosure;

FIG. 2 shows a block diagram of an illustrative user equipment system,in accordance with some embodiments of the present disclosure;

FIG. 3 depicts an illustrative flowchart of a process for reducing orpreventing ad fatigue by determining user preferences for an ad;

FIG. 4 depicts an illustrative flowchart of a process for ensuring an adis not displayed too frequently;

FIG. 5 depicts an illustrative flowchart of a process for ensuring morethan one ad is not displayed too frequently;

FIGS. 6A, 6B and 6C depict diagrams of different time points within amedia asset at which ads may be displayed;

FIG. 7 depicts schematically how different ads have different sets ofparameters; and

FIG. 8 depicts an illustrative flowchart of a process for determiningwhether an ad is viewed or skipped by a user.

The figures herein depict various embodiments of the disclosuresinvention for purposes of illustration only. It will be appreciated thatadditional or alternative structures, systems and methods may beimplemented within the principles set out by the present disclosure.

DETAILED DESCRIPTION

As referred to herein, a “media guidance application” or a “guidanceapplication” is an application that provides media guidance data to auser through an interface. For example, a media guidance application mayallow users to efficiently navigate content selections and easilyidentify content that they may desire. The media guidance applicationand/or any instructions for performing any of the embodiments discussedherein may be encoded on computer-readable media. Computer-readablemedia includes any media capable of storing data. The computer-readablemedia may be transitory, including, but not limited to, propagatingelectrical or electromagnetic signals, or may be non-transitoryincluding, but not limited to, volatile and non-volatile computer memoryor storage devices such as a hard disk, floppy disk, USB drive, DVD, CD,media cards, register memory, processor caches, Random Access Memory(RAM), etc.

As referred to herein, the phrase “media guidance data” or “guidancedata” should be understood to mean any data related to content or dataused in operating the guidance application. For example, the guidancedata may include program information, guidance application settings,user preferences, user profile information, media listings,media-related information (e.g., broadcast times, broadcast channels,titles, descriptions, ratings information (e.g., parental controlratings, critic's ratings, etc.), genre or category information, actorinformation, logo data for broadcasters' or providers' logos, etc.,),media format (e.g., standard definition, high definition, 3D, etc.), adinformation (e.g., text, images, media clips, etc.), on-demandinformation, blogs, websites, and any other type of guidance data thatis helpful for a user to navigate among and locate desired contentselections.

As referred to herein, the terms “media asset” and “media content”should be understood to mean an electronically consumable user asset,such as a live televise program, as well as pay-per-view programs,on-demand programs (as in video-on-demand (VOD) systems), Internetcontent (e.g., streaming content, downloadable content, Webcasts, etc.),video clips, audio, content information, pictures, rotating images,documents, playlists, websites, articles, books, electronic books,blogs, ads, chat sessions, social media, applications, games, and/or anyother media or multimedia and/or combination of the same. Guidanceapplications also allow users to navigate and locate content.

As referred to herein, the term “multimedia” should be understood tomean content that utilizes at least two different content formsdescribed above, for example, text, audio, images, video, orinteractivity content forms. Content may be recorded, played, displayedor accessed by user equipment devices, but can also be part of a liveperformance.

As referred to herein, the phrase “user equipment device,” “userequipment,” “user device,” “electronic device,” “electronic equipment,”“media equipment device,” or “media device” should be understood to meanany device for accessing the content described above, such as atelevision, a Smart TV, a set-top box, an integrated receiver decoder(IRD) for handling satellite television, a digital storage device, adigital media receiver (DMR), a digital media adapter (DMA), a streamingmedia device, a DVD player, a DVD recorder, a connected DVD, a localmedia server, a BLU-RAY player, a BLU-RAY recorder, a personal computer(PC), a laptop computer, a tablet computer, a WebTV box, a personalcomputer television (PC/TV), a PC media server, a PC media center, ahand-held computer, a stationary telephone, a personal digital assistant(PDA), a mobile telephone, a portable video player, a portable musicplayer, a portable gaming machine, a smartphone, or any other televisionequipment, computing equipment, or wireless device, and/or combinationof the same.

Users may access content and the media guidance application (and itsdisplay screens described above and below) from one or more of theiruser equipment devices. FIG. 1 shows a generalized embodiment ofillustrative user equipment device 100. More specific implementations ofuser equipment devices are discussed below in connection with FIG. 2 .User equipment device 100 may receive content and data via input/output(hereinafter “I/O”) path 102. I/O path 102 may provide content (e.g.,broadcast programming, on-demand programming, Internet content, contentavailable over a local area network (LAN) or wide area network (WAN),and/or other content) and data to control circuitry 104, which includesprocessing circuitry 106 and storage 108. Control circuitry 104 may beused to send and receive commands, requests, and other suitable datausing I/O path 102. I/O path 102 may connect control circuitry 104 (andspecifically processing circuitry 106) to one or more communicationspaths (described below). I/O functions may be provided by one or more ofthese communications paths, but are shown as a single path in FIG. 1 toavoid overcomplicating the drawing.

Control circuitry 104 may be based on any suitable processing circuitrysuch as processing circuitry 106. As referred to herein, processingcircuitry should be understood to mean circuitry based on one or moremicroprocessors, microcontrollers, digital signal processors,programmable logic devices, field programmable gate arrays (FPGAs),application-specific integrated circuits (ASICs), etc., and may includea multi-core processor (e.g., dual-core, quad-core, hexacore, or anysuitable number of cores) or supercomputer. In some embodiments,processing circuitry may be distributed across multiple separateprocessors or processing units, for example, multiple of the same typeof processing units (e.g., two Intel Core i7 processors) or multipledifferent processors (e.g., an Intel Core i5 processor and an Intel Corei7 processor). In some embodiments, control circuitry 104 executesinstructions for a media guidance application stored in memory (i.e.,storage 108). Specifically, control circuitry 104 may be instructed bythe media guidance application to perform the functions discussed aboveand below. For example, the media guidance application may provideinstructions to control circuitry 104 to generate the media guidancedisplays. In some implementations, any action performed by controlcircuitry 104 may be based on instructions received from the mediaguidance application.

In client-server based embodiments, control circuitry 104 may includecommunications circuitry suitable for communicating with a guidanceapplication server or other networks or servers. The instructions forcarrying out the above mentioned functionality may be stored on theguidance application server. Communications circuitry may include acable modem, an integrated services digital network (ISDN) modem, adigital subscriber line (DSL) modem, a telephone modem, Ethernet card,or a wireless modem for communications with other equipment, or anyother suitable communications circuitry. Such communications may involvethe Internet or any other suitable communications networks or paths(which is described in more detail in connection with FIG. 2 ). Inaddition, communications circuitry may include circuitry that enablespeer-to-peer communication of user equipment devices, or communicationof user equipment devices in locations remote from each other.

Memory may be an electronic storage device provided as storage 108 thatis part of control circuitry 104. As referred to herein, the phrase“electronic storage device” or “storage device” should be understood tomean any device for storing electronic data, computer software, orfirmware, such as random-access memory, read-only memory, hard drives,optical drives, digital video disc (DVD) recorders, compact disc (CD)recorders, BLU-RAY disc (BD) recorders, BLU-RAY 3D disc recorders,digital video recorders (DVR, sometimes called a personal videorecorder, or PVR), solid state devices, quantum storage devices, gamingconsoles, gaming media, or any other suitable fixed or removable storagedevices, and/or any combination of the same. Storage 108 may be used tostore various types of content described herein as well as mediaguidance data described above. Nonvolatile memory may also be used(e.g., to launch a boot-up routine and other instructions). Cloud-basedstorage, described in relation to FIG. 2 , may be used to supplementstorage 108 or instead of storage 108.

Control circuitry 104 may include video generating circuitry and tuningcircuitry, such as one or more analog tuners, one or more MPEG-2decoders or other digital decoding circuitry, high-definition tuners, orany other suitable tuning or video circuits or combinations of suchcircuits. Encoding circuitry (e.g., for converting over-the-air, analog,or digital signals to MPEG signals for storage) may also be provided.Control circuitry 104 may also include scaler circuitry for upconvertingand downconverting content into the preferred output format of the userequipment 100. Circuitry 104 may also include digital-to-analogconverter circuitry and analog-to-digital converter circuitry forconverting between digital and analog signals.

The tuning and encoding circuitry may be used by the user equipmentdevice to receive and to display, to play, or to record content. Thetuning and encoding circuitry may also be used to receive guidance data.The circuitry described herein, including for example, the tuning, videogenerating, encoding, decoding, encrypting, decrypting, scaler, andanalog/digital circuitry, may be implemented using software running onone or more general purpose or specialized processors. Multiple tunersmay be provided to handle simultaneous tuning functions (e.g., watch andrecord functions, picture-in-picture (PIP) functions, multiple-tunerrecording, etc.). If storage 108 is provided as a separate device fromuser equipment 100, the tuning and encoding circuitry (includingmultiple tuners) may be associated with storage 108.

A user may send instructions to control circuitry 104 using user inputinterface 110. User input interface 110 may be any suitable userinterface, such as a remote control, mouse, trackball, keypad, keyboard,touchscreen, touchpad, stylus input, joystick, voice recognitioninterface, or other user input interfaces.

Display 112 may be provided as a stand-alone device or integrated withother elements of user equipment device 100. For example, display 112may be a touchscreen or touch-sensitive display. In such circumstances,user input interface 112 may be integrated with or combined with display112. Display 112 may be one or more of a monitor, a liquid crystaldisplay (LCD) for a mobile device, amorphous silicon display, lowtemperature poly silicon display, electronic ink display,electrophoretic display, active matrix display, electro-wetting display,electrofluidic display, cathode ray tube display, light-emitting diodedisplay, electroluminescent display, plasma display panel,high-performance addressing display, thin-film transistor display,organic light-emitting diode display, surface-conductionelectron-emitter display (SED), laser television, carbon nanotubes,quantum dot display, interferometric modulator display, or any othersuitable equipment for displaying visual images.

In some embodiments, display 112 may be HDTV-capable. In someembodiments, display 112 may be a 3D display, and the interactive mediaguidance application and any suitable content may be displayed in 3D. Avideo card or graphics card may generate the output to the display 112.The video card may offer various functions such as accelerated renderingof 3D scenes and 2D graphics, MPEGS 2/MPEG-4 decoding, TV output, or theability to connect multiple monitors. The video card may be anyprocessing circuitry described above in relation to control circuitry104. The video card may be integrated with the control circuitry 104.Speakers 114 may be provided as integrated with other elements of userequipment device 100 or may be stand-alone units. The audio component ofvideos and other content displayed on display 112 may be played throughspeakers 114. In some embodiments, the audio may be distributed to areceiver (not shown), which processes and outputs the audio via speakers114. User equipment device 100 may also incorporate or be accessible toone or more other modules 116. For example, a content identificationmodule 116 for identifying visual content, for example.

The media guidance application may be implemented using any suitablearchitecture. For example, it may be a stand-alone applicationwholly-implemented on user equipment device 100. In such an approach,instructions of the application are stored locally (e.g., in storage108), and data for use by the application is downloaded on a periodicbasis (e.g., from an out-of-band feed, from an Internet resource, orusing another suitable approach). Control circuitry 104 may retrieveinstructions of the application from storage 108 and process theinstructions to generate any of the displays discussed herein. Based onthe processed instructions, control circuitry 104 may determine whataction to perform when input is received from input interface 110. Forexample, movement of a cursor on a display up/down may be indicated bythe processed instructions when input interface 110 indicates that anup/down button was selected.

In some embodiments, the media guidance application is a client-serverbased application. Data for use by a thick or thin client implemented onuser equipment device 100 is retrieved on-demand by issuing requests toa server remote to the user equipment device 100. In one example of aclient-server based guidance application, control circuitry 104 runs aweb browser that interprets web pages provided by a remote server. Forexample, the remote server may store the instructions for theapplication in a storage device. The remote server may process thestored instructions using circuitry (e.g., control circuitry 104) andgenerate the displays discussed above and below.

The client device may receive the displays generated by the remoteserver and may display the content of the displays locally on equipmentdevice 100. This way, the processing of the instructions is performedremotely by the server while the resulting displays are provided locallyon equipment device 100. Equipment device 100 may receive inputs fromthe user via input interface 110 and transmit those inputs to the remoteserver for processing and generating the corresponding displays. Forexample, equipment device 100 may transmit a communication to the remoteserver indicating that an up/down button was selected via inputinterface 110. The remote server may process instructions in accordancewith that input and generate a display of the application correspondingto the input (e.g., a display that moves using a cursor up/down). Thegenerated display is then transmitted to equipment device 100 forpresentation to the user.

In some embodiments, the media guidance application is downloaded andinterpreted or otherwise run by an interpreter or virtual machine (runby control circuitry 104). In some embodiments, the guidance applicationmay be encoded in the ETV Binary Interchange Format (EBIF), received bycontrol circuitry 104 as part of a suitable feed, and interpreted by auser agent running on control circuitry 104. For example, the guidanceapplication may be an EBIF application. In some embodiments, theguidance application may be defined by a series of JAVA-based files thatare received and run by a local virtual machine or other suitablemiddleware executed by control circuitry 104. In some of suchembodiments (e.g., those employing MPEG-2 or other digital mediaencoding schemes), the guidance application may be, for example, encodedand transmitted in an MPEG-2 object carousel with the MPEG audio andvideo packets of a program.

User equipment device 100 of FIG. 1 can be implemented in system 200 ofFIG. 2 as user television equipment 202, user computer equipment 204,wireless user communications device 206, or any other type of userequipment suitable for accessing content. For simplicity, these devicesmay be referred to herein collectively as user equipment or userequipment devices, and may be substantially similar to user equipmentdevices described above. User equipment devices, on which a mediaguidance application may be implemented, may function as a standalonedevice or may be part of a network of devices. Various networkconfigurations of devices may be implemented and are discussed in moredetail below.

A user equipment device utilizing at least some of the system featuresdescribed above in connection with FIG. 1 may not be classified solelyas user television equipment 202, user computer equipment 204, or awireless user communications device 206. For example, user televisionequipment 202 may, like some user computer equipment 204, beInternet-enabled allowing for access to Internet content, while usercomputer equipment 204 may, like some television equipment 202, includea tuner allowing for access to television programming. The mediaguidance application may have the same layout on various different typesof user equipment or may be tailored to the display capabilities of theuser equipment. For example, on user computer equipment 204, theguidance application may be provided as a web site accessed by a webbrowser. In another example, the guidance application may be scaled downfor wireless user communications devices 206.

In system 200, there may be more than one of each type of user equipmentdevice but only one of each is shown in FIG. 2 to avoid overcomplicatingthe drawing. In addition, each user may utilize more than one type ofuser equipment device and also more than one of each type of userequipment device. In some embodiments, a user equipment device (e.g.,user television equipment 202, user computer equipment 204, wirelessuser communications device 206) may be referred to as a “second screendevice” or “secondary device”.

The user may also set various settings to maintain consistent mediaguidance application settings, e.g., volume settings, across in-homedevices and remote devices. Settings include programming preferencesthat the guidance application utilizes to make programmingrecommendations, display preferences, and other desirable guidancesettings. For example, if a user sets a preferred volume level as afavorite volume level on, for example, a web site mobile phone, the samesettings would appear on the user's in-home devices (e.g., usertelevision equipment and user computer equipment), if desired.Therefore, changes made on one user equipment device can change theguidance experience on another user equipment device, regardless ofwhether they are the same or a different type of user equipment device.

The user equipment devices may be coupled to communications network 214.Namely, user television equipment 202, user computer equipment 204, andwireless user communications device 206 are coupled to communicationsnetwork 214 via communications paths 208, 210, and 212, respectively.Communications network 214 may be one or more networks including theInternet, a mobile phone network, mobile voice or data network (e.g., a4G or LTE network), cable network, public switched telephone network, orother types of communications network or combinations of communicationsnetworks. Paths 208, 210, and 212 may separately or together include oneor more communications paths, such as, a satellite path, a fiber-opticpath, a cable path, a path that supports Internet communications (e.g.,IPTV), free-space connections (e.g., for broadcast or other wirelesssignals), or any other suitable wired or wireless communications path orcombination of such paths.

Path 212 is drawn with dotted lines to indicate that in the exemplaryembodiment shown in FIG. 2 it is a wireless path and paths 208 and 210are drawn as solid lines to indicate they are wired paths (althoughthese paths may be wireless paths, if desired). Communications with theuser equipment devices may be provided by one or more of thesecommunications paths, but are shown as a single path in FIG. 2 to avoidovercomplicating the drawing.

Although communications paths are not drawn between user equipmentdevices, these devices may communicate directly with each other viacommunication paths, such as those described above in connection withpaths 208, 210, and 212, as well as other short-range point-to-pointcommunication paths, such as USB cables, IEEE 1394 cables, wirelesspaths (e.g., Bluetooth, infrared, IEEE 702-11x, etc.), or othershort-range communication via wired or wireless paths. BLUETOOTH is acertification mark owned by Bluetooth SIG, INC. The user equipmentdevices may also communicate with each other directly through anindirect path via communications network 214.

System 200 includes content source 216 and media guidance data source218 coupled to communications network 214 via communication paths 220and 222, respectively. Paths 220 and 222 may include any of thecommunication paths described above in connection with paths 208, 210,and 212. Communications with the content source 216 and media guidancedata source 218 may be exchanged over one or more communications paths,but are shown as a single path in FIG. 2 to avoid overcomplicating thedrawing. In addition, there may be more than one of each of contentsource 216 and media guidance data source 218, but only one of each isshown in FIG. 2 to avoid overcomplicating the drawing. (The differenttypes of each of these sources are discussed below.) If desired, contentsource 216 and media guidance data source 218 may be integrated as onesource device. Although communications between sources 216 and 218 withuser equipment devices 202, 204, and 206 are shown as throughcommunications network 214, in some embodiments, sources 216 and 218 maycommunicate directly with user equipment devices 202, 204, and 206 viacommunication paths (not shown) such as those described above inconnection with paths 208, 210, and 212.

Content source 216 may include one or more types of content distributionequipment including a television distribution facility, cable systemheadend, satellite distribution facility, programming sources (e.g.,television broadcasters, such as NBC, ABC, HBO, etc.,), intermediatedistribution facilities and/or servers, Internet providers, on-demandmedia servers, and other content providers. NBC is a trademark owned bythe National Broadcasting Company, Inc., ABC is a trademark owned by theAmerican Broadcasting Company, Inc., and HBO is a trademark owned by theHome Box Office, Inc. Content source 216 may be the originator ofcontent (e.g., a television broadcaster, a Webcast provider, etc.,) ormay not be the originator of content (e.g., an on-demand contentprovider, an Internet provider of content of broadcast programs fordownloading, etc.,). Content source 216 may include cable sources,satellite providers, on-demand providers, Internet providers,over-the-top content providers, or other providers of content. Contentsource 216 may also include a remote media server used to storedifferent types of content (including video content selected by a user),in a location remote from any of the user equipment devices. Systems andmethods for remote storage of content, and providing remotely storedcontent to user equipment are discussed in greater detail in connectionwith Ellis et al., U.S. Pat. No. 7,761,892, issued Jul. 20, 2010, whichis hereby incorporated by reference herein in its entirety.

Media guidance data source 218 may provide media guidance data, such asthe media guidance data described above. Media guidance data may beprovided to the user equipment devices using any suitable approach. Insome embodiments, the guidance application may be a stand-aloneinteractive television program guide that receives program guide datavia a data feed (e.g., a continuous feed or trickle feed). Programschedule data and other guidance data may be provided to the userequipment on a television channel sideband, using an in-band digitalsignal, using an out-of-band digital signal, or by any other suitabledata transmission technique. Program schedule data and other mediaguidance data may be provided to user equipment on multiple analog ordigital television channels.

Media guidance applications may be, for example, stand-aloneapplications implemented on user equipment devices. For example, themedia guidance application may be implemented as software or a set ofexecutable instructions which may be stored in storage 108, and executedby control circuitry 104 of a user equipment device 100. In someembodiments, media guidance applications may be client-serverapplications where only a client application resides on the userequipment device, and server application resides on a remote server. Forexample, media guidance applications may be implemented partially as aclient application on control circuitry 104 of user equipment device 100and partially on a remote server as a server application (e.g., mediaguidance data source 218) running on control circuitry of the remoteserver. When executed by control circuitry of the remote server (such asmedia guidance data source 218), the media guidance application mayinstruct the control circuitry to generate the guidance applicationdisplays and transmit the generated displays to the user equipmentdevices. The server application may instruct the control circuitry ofthe media guidance data source 218 to transmit data for storage on theuser equipment. The client application may instruct control circuitry ofthe receiving user equipment to generate the guidance applicationdisplays.

Content and/or media guidance data delivered to user equipment devices202, 204, and 206 may be over-the-top (OTT) content. OTT contentdelivery allows Internet-enabled user devices, including any userequipment device described above, to receive content that is transferredover the Internet, including any content described above, in addition tocontent received over cable or satellite connections. OTT content isdelivered via an Internet connection provided by an Internet serviceprovider (ISP), but a third party distributes the content. The ISP maynot be responsible for the viewing abilities, copyrights, orredistribution of the content, and may only transfer IP packets providedby the OTT content provider. Examples of OTT content providers includeYOUTUBE, NETFLIX, and HULU, which provide audio and video via IPpackets. YouTube is a trademark owned by Google Inc., Netflix is atrademark owned by Netflix Inc., and Hulu is a trademark owned by Hulu,LLC. OTT. In addition to content and/or media guidance data, providersof OTT content can distribute media guidance applications (e.g.,web-based applications or cloud-based applications), or the content canbe displayed by media guidance applications stored on the user equipmentdevice.

Media guidance system 200 is intended to illustrate various approaches,or network configurations, by which user equipment devices and sourcesof content and guidance data may communicate with each other for thepurpose of accessing content and providing media guidance. Theembodiments described herein may be applied in any approach that doesnot deviate from the teachings of this disclosure, for example in asystem employing an approach for delivering content and providing mediaguidance.

In an example approach, user equipment devices may operate in a cloudcomputing environment to access cloud services. In a cloud computingenvironment, various types of computing services for content sharing,storage or distribution (e.g., video sharing sites or social networkingsites) are provided by a collection of network-accessible computing andstorage resources, referred to as “the cloud.” For example, the cloudcan include a collection of server computing devices, which may belocated centrally or at distributed locations, that provide cloud-basedservices to various types of users and devices connected via a networksuch as the Internet via communications network 214. These cloudresources may include one or more content sources 216 and one or moremedia guidance data sources 218. In addition or in the alternative, theremote computing sites may include other user equipment devices, such asuser television equipment 202, user computer equipment 204, and wirelessuser communications device 206. For example, the other user equipmentdevices may provide access to a stored copy of a video or a streamedvideo.

The cloud provides access to services, such as content storage, contentsharing, or social networking services, among other examples, as well asaccess to any content described above, for user equipment devices.Services can be provided in the cloud through cloud computing serviceproviders, or through other providers of online services. For example,the cloud-based services can include a content storage service, acontent sharing site, a social networking site, or other services viawhich user-sourced content is distributed for viewing by others onconnected devices. These cloud-based services may allow a user equipmentdevice to store content to the cloud and to receive content from thecloud rather than storing content locally and accessing locally-storedcontent.

Cloud resources may be accessed by a user equipment device using, forexample, a web browser, a media guidance application, a desktopapplication, a mobile application, and/or any combination of accessapplications of the same. The user equipment device may be a cloudclient that relies on cloud computing for application delivery, or theuser equipment device may have some functionality without access tocloud resources. For example, some applications running on the userequipment device may be cloud applications, i.e., applications deliveredas a service over the Internet, while other applications may be storedand run on the user equipment device. In some embodiments, a user devicemay receive content from multiple cloud resources simultaneously. Forexample, a user device can stream audio from one cloud resource whiledownloading content from a second cloud resource. Or a user device candownload content from multiple cloud resources for more efficientdownloading. In some embodiments, user equipment devices can use cloudresources for processing operations such as the processing operationsperformed by processing circuitry described in relation to FIG. 1 .

The invention comprises a method to reduce or prevent ad fatigue. FIG. 3shows an example of the claimed method comprising a media guidanceapplication 300. At 301, the system receives a request from a user todisplay one or more media assets then generate a media asset for display302. The media guidance application interrupts the display of the mediaasset 303 and generates for display an ad having a set of parameters304. It is determined whether a user views or skips the first ad 305.The media guidance application retrieves a user profile 306 and updatesthe user profile with a viewed or skipped status for the ad 307. Thenext step exemplified is determining whether the user will watch or skipa different ad having a different set of parameters based on the updateduser profile 308. If it is determined that the user will watch thesecond ad, the media guidance application will generate another adhaving a set of parameters for display 310 and back to 304. The methodmay also comprise determining 305 whether the user views or skipsanother ad 304, retrieving the user profile 306; updating the userprofile with a viewed or skipped status for another ad 307; determiningwhether a user will view or skip a further ad having a further set ofparameters based on the updated user profile 308; and if it isdetermined that the user will watch the further ad, generating thefurther ad for display, 309 and 310 and returning back to 304. Asexemplified in FIG. 3 the method of generating ads and determiningwhether each ad is viewed or skipped, may be continued until allcombinations of parameters have been generated and displayed to theuser.

The method may be continued until a preferred set of parameters isidentified, i.e., a set of parameters that the user views and does notskip. In some embodiments, the media guidance application may determinethe first set of parameters by basing them on stored user preference oron popularity with users with a similar profile. For example, the mediaguidance application may determine, from previous input from the user,that the first set of parameters will include a voiceover rather thandialogue between actors. In some embodiments, the media guidanceapplication may determine the first set of parameters will include ahigh energy rock music track rather than a slower paced classical musictrack; the media guidance application may determine that the first setof parameters will include assertive words rather than suggestive words.Alternatively, in the absence of a user profile or in the absence ofconsent from the user to access their profile, the first ad having thefirst set of parameters may be determined and generated randomly.

The system of the present disclosure proposes an efficient way to reduceor prevent ad fatigue in a user, by changing certain parameters of anadvert to match the user's preference. For example, a user may bedisplayed a first ad for e.g., a sailing vacation having parametersrelating to fast paced rock music and dialogue with a high level ofenergy. The user may skip the first ad and the user profile updatesaccordingly. The second ad displayed may have the same video track ofthe sailing holiday but the second set of parameters may relate togentle classical music and softly spoken dialogue, and the user may viewthe second ad.

Alternatively, the parameter relating to the video track may bedifferent, although the second ad may relate to the same product as thefirst ad, e.g., a fitness tracker may be shown in the first ad as asports accessory with a video of a person running. The user may skip thefirst ad and the user profile updated accordingly. The second ad mayshow the same fitness tracker but as a fashion accessory in a variety ofcolors, which ad may be viewed by the user. Therefore, the method of theinvention allows the user profile to be updated with the informationthat the user skips the e.g., a slower gentle advert and watches thefaster more energetic advert and uses this information when showing thesame advert again. The information may also be used when showing theuser future different ads.

The media guidance application may determine, from a user profile,preferences for the user unrelated to viewing or skipping an ads havinga set of parameters in order to more quickly determine an ad with a setof parameters that the user will view. For example, the media guidanceapplication may retrieve user preferences relating to a variety ofactivities, such as user's sports preferences, movie preferences,shopping preferences, etc.

The media guidance application may determine the user has a preferencefor, e.g., horror movies, and generate accordingly an ad having a set ofparameters that comprises at least one parameter in common with a horrormovie, e.g., an element of suspense.

The media guidance application may compare the parameters of a viewed adwith a user profile to determine parameters in common. For example, themedia guidance application may compare the generated ad having a set ofparameters (e.g., an ad about dog food) with the user profile showingpreferences for shared memes on social media, e.g., the user's profileshows preferences for memes containing dogs and thus the generated adhaving a set of parameters should have at least one parameter relatingto dogs, such as a video parameter.

In some embodiments, the first set of parameters and the second set ofparameters are selected from a plurality of sets of parameters and, insome embodiments, the first ad and second ad have different sets ofparameters. For a first and a second ad having a first and a second setof parameters, respectively, all parameters between sets of parametersare different, i.e., the ad is for a different product, with differentmusic, dialogue etc. Or it may be that the product being advertised isthe same but one or more or all of the video, audio, dialogue etc.,parameters are different.

The first set of parameters and the second set of parameters may differby one parameter, or by more than one parameter.

In some embodiments, once the second ad has been generated for display,it is determined whether the user views or skips the second ad and theuser profile is updated with a viewed or skipped status for the secondad, and the media guidance application determines whether the user willview or skip and further ad having a further set of parameters. If it isdetermined that the user will view the further ad, the further ad isgenerated for display.

FIG. 4 shows an example of the method of the invention which maycomprise the step of, after receiving a request from a user to displayone or more media assets 401, and generating a media asset for display402, interrupting the display of the media asset 403 and generating fordisplay an ad having a set of parameters 404, initiating a timer 405which runs for a predetermined time period (time x; 406), and the ad maybe generated again 406 only after the expiry, at 407, of the timer. Thetimer may relate to at least one media platform or to all mediaplatforms. The timer may be initiated upon generation of the firstand/or second and/or further ad to help reduce or prevent ad fatigue byensuring the same ad having the same set of parameters is not displayedagain to the user too soon. The user, even if they have viewed an ad inits entirety may soon lose interest in it and skip it if the ad isdisplayed to the user too frequently or within too short a time frameafter the ad was last displayed.

The disclosure also contemplates, once a set of parameters has beendetermined as being preferred by the user, a timer that is initiated,which prevents the same advert from appearing again within apredetermined time period. Even though the advert may be watched andpreferred by the user, limiting the amount of times it is seen within apredetermined time period, across a predetermined number of devices orformats, reduces or prevents ad fatigue.

For example, traditionally as user is shown the same ad with the sameparameters across many formats within a time period and therefore maysee the same ad several times a day for several days. Although the usermay have been engaged the first time or even a few times they watchedthe ad, the user may well skip the ad every time thereafter once theuser has seen it many times and ultimately not be influenced orinterested by the ad.

By limiting the amount of times a user sees the preferred ad parameters,interest is retained, particularly once the preferred parameters aredetermined and shown. Once a pattern of parameters has been shown to theuser, a timer is initiated such that the same ad having the same set ofparameters is not shown to the user again within a predetermined timeperiod/until all other combinations of parameters have been shown andthe user's reaction recorded.

FIG. 5 is an illustrative flowchart of a process for ensuring an ad isnot shown to the user again within a predetermined time period. Afterreceiving a request from a user to display one or more media assets 501,and generating a media asset for display 502, interrupting the displayof the media asset 503 and generating for display an ad having a set ofparameters 504, initiating a timer 505 which runs for a predeterminedtime period (time x; 506), and the ad may be generated again 406 onlyafter the expiry of the timer 507, the exemplified method furthercomprises, after generating a second ad having a second set ofparameters 508, initiating a second timer 509 such that the second adhaving the second set of parameters is not generated again within asecond predetermined time period, time y 510, on at least one mediaplatform or an any media platform until the expiry of the second timer511. Time x and time y may be a time period of the same length or may bedifferent length time periods.

A timer may be initiated to prevent an ad having a set of parametersbeing displayed again within a predetermined time period, in order toreduce or prevent ad fatigue. Once the preference of the user has beendetermined and stored, the advert with the preferred set of parametersis displayed again only after the timer has expired. The timer may befor 1 hour, 6 hours, 12 hours or 24 hours. The timer may be for 1 day, 2days, 3 days or 7 days. The timer may be for 1 week, 10 days, 2 weeks orone month. It may be across all and any media platforms such that theadvert is not displayed to the user at all within the time period set bythe timer. The timer may only be active for one or more media platforms,such as live TV, such that when the user is watching live TV the adhaving the preferred parameters is not displayed, but on social media anad having the preferred set of parameters is displayed.

The timer may be initiated for all ads having any of a plurality of setsof parameters, (i.e., not only the preferred set). In this embodiment, afirst ad having a first set of parameters will not be shown again untilthe timer has expired, the timer running from the time point at whichthe first ad is displayed. A second ad having a second set of parameterswill not be shown again until a second timer has expired, the secondtimer running from the time point at which the second ad is displayed.

FIG. 6A shows an example in which the first ad and the second ads maygenerated at different time points within the same media asset. Themedia asset starts 601, and after part of the media asset has beendisplayed, the first ad is displayed 602. The media asset continues 603and after a further part of the media asset has been displayed, thesecond ad is displayed 604. Further parts of the media asset aredisplayed, 605 and 607, interrupted by the third ad 606.

FIG. 6B shows an example where the first ad 608 is displayed in a firstmedia asset 609 and a second ad 610 is displayed in a second media asset611. The first and second media assets may be different TV shows ordifferent assets on different media platforms.

As shown in FIG. 6C the first ad 612 and the second ad 613 may be shownon different days, such as sequential days (e.g., Monday and Tuesday,respectively), within different episodes (media asset 614 and mediaasset 615) of the same TV show. The media guidance application maydisplay the first and second ads in the same media asset at differenttime points, or in different media assets. The different media assetsmay be different episodes of the same TV series, which may be sequentialepisodes of the same TV series. The different media assets may be ondifferent media platforms, e.g., the first ad may be shown during a TVshow and the second ad may be shown on social media. If the first andsecond ads are shown in the same media asset, such as a TV show, thefirst ad may be displayed, for example, after 10 minutes of display ofthe TV show and the second ad may be displayed after 20 minutes ofdisplay of the same TV show episode. For example, the media guidanceapplication may display the first and second ads having first and secondsets of parameters in an episode of a TV series at one or more pointsduring the TV show.

FIG. 7 shows a first ad 701 having a first set of parameters 702 and thesecond ad 703 having the second set of parameters 704. The second ad maycomprise the same parameter relating to an audio track (audio 3; 705)and the parameters relating to video, dialogue or tone may differbetween the first and second ads, but the audio parameter is the same inthe first and second ads. FIG. 7 shows an example where a third ad 706,having a third set of parameters 707, includes the same parametersrelating to an audio track (audio 3; 705) but a different video,dialogue and tone track to both the first ad 701 and the second ad 703.The first ad and second ad may have the same visual/video and the firstset of parameters and second set of parameters may provide differentaudio, such as a different combination of music track, dialogue,voiceover, tone.

User data is maintained for any given set of parameters. Each set ofparameters comprises a number of individual parameters, and theplurality of sets of parameters is determined from a matrix of theindividual parameters. The viewed or skipped status of each ad having aset of parameters, i.e., each unique combination of individualparameters selected from the matrix, is maintained in a server.

The user profile may be updated with information on each set ofparameters, which enables the determination of preferred individualparameters. Parameters include genre, domain, product classification,audio track (e.g., music), dialogue track (e.g., scripts spoken byactors within the ad), voiceover tracks (separate from dialogue), videotrack (e.g., different videos may be used for the same product), tone(whether the ad is e.g., comedic, serious, factual), pitch (e.g., highpitch, fast or slow paced, typical female or male voice). Some preferredparameters may be able to be determined from a user profile for e.g.,movies, other parameters are learned.

The first ad and the second ad may differ by only one parameter, e.g.,such as the music track, or the dialogue or voiceover track. The firstad and second ad may differ by more than one parameter, such as two,three, four, five or six parameters.

FIG. 8 is a flowchart illustrating an example of receiving a requestfrom a user to display one or more media assets 801, generating themedia asset for display 802, interrupting the display of the media asset803 and generating for display an ad having a set of parameters 804. Itis determined how much of the ad is viewed 805. The ad is determined tohave been greater than or equal to 50% viewed 806 or less than 50%viewed 807. The user profile is retrieved 808 and updated to show the adis skipped if less than 50% is viewed 809 and updated as viewed if atleast 50% of the ad is viewed 810.

In other embodiments, the ad may be determined as viewed if at least90%, 80%, 70%, 60%, 40%, 30%, 20% or 10% of the ad is viewed. By viewedit is meant how much of the ad is displayed/played before being skippedor fast forwarded. The ad may be determined as skipped if the user viewsless than 10%, less than 20%, less than 30%, less than 40%, less than50%, less than 60% or less than 70% of the ad. The method of theinvention may use a ‘percent viewed’ threshold to determine whether thead is viewed or skipped. For example, an ad may be determined as viewedwhen the user has watched 50% of the ad, even if the user skips theremaining 50% of the ad. Alternatively, the ad may be determined asviewed only if the user views the complete ad, i.e. 100% of the ad. Thead may be determined as skipped if the user views less than 50% of thead. Or it may be determined as skipped if the user views less than 25%or less than 10% of the ad.

The media guidance application may compare the percent viewed of thefirst and second ads, even if both do not reach the percent viewedthreshold, i.e. even if they are both determined as skipped. Forexample, the first ad may be 45% viewed by the user, and the second admay be 25% viewed by the user. The media guidance application maydetermine both ads as skipped and that the first set of parameters andthe second set of parameters are each not preferred by the user andupdate the user profile accordingly. Or the media guidance applicationmay determine that the first set of parameters is preferred over thesecond set, and update the user profile accordingly.

The present invention also relates to a system for reducing orpreventing ad fatigue, comprising communications circuitry, and controlcircuitry configured to receive a request from a user to display a mediaasset; based on receiving the request, generate the media asset fordisplay; based on generating the media asset for display, interrupt thedisplay of the media asset and generate for display a first ad having afirst set of parameters; determine whether the user views or skips thefirst ad; retrieve a user profile; based on the determining whether theuser views or skips the first ad, update a user profile with a viewed orskipped status; based on the updated user profile, determining whetherthe user will view a second ad having a second set of parameters; andbased on determining that the user will view the second ad, generate thesecond ad for display.

The system may comprise (a) first metadata that associates a pluralityof different sets of parameters with an ad and (b) second metadata thatassociates a status with each set of parameters; means for associating aset of parameters with an ad each time the ad is displayed; means forreceiving the ad from the media server; means for determining the statusof the ad, wherein the status is whether a user of the device has viewedor skipped the ad.

The control circuitry may also be further configured to determinewhether the user views or skips the second ad; to retrieve a userprofile; based on the determining whether the user views or skips thesecond ad, to update a user profile with a viewed or skipped status;based on the updated user profile, to determine whether the user willview a further ad having a further set of parameters; and based ondetermining that the user will view the further ad, to generate thefurther ad for display. The control circuitry may be further configured,based on a user profile, to determine whether the first set ofparameters needs to be updated prior to display; based on thedetermining from a user profile, determine user viewing history data;based on the user viewing history data, determine whether the userviewed the media asset; and based on determining that the userpreviously viewed the media asset, update the first ad. The controlcircuitry may be further configured to, based on the determining thatthe user has not previously viewed the media asset, randomly generate afirst ad having a first set of parameters for display. The controlcircuitry is further configured to determine the ad as viewed if theuser views at least 50% of the ad.

The system of the invention may also comprise control circuitry that isfurther configured to, when generating a second ad having a second setof parameters based on the updated user profile, generate a second adhaving a second set of parameters that differs by at least one parameterfrom the first ad having a first set of parameters. The controlcircuitry may also be configured, after generating a first ad having afirst set of parameters. to initiate a timer such that the first adhaving the first set of parameters is not generated again within apredetermined time period on at least one media platform or any mediaplatform. The timer may also be initiated by the system in respect ofthe generation of the second ad having a second set of parameters, suchthat the second ad having the second set of parameters is not displayedagain within a predetermined time period on at least one media platform,or any media platform.

The control circuitry of the system may be further configured, aftergenerating the media asset, to generate the first ad and the second adat different time points within the same media asset.

The invention also provides a system for reducing or preventing adfatigue, the system comprising: means for storing (a) first metadatathat associates one of a plurality of different sets of predeterminedparameters with an ad and (b) second metadata that determines whetherthe ad having a set of parameters has been displayed; means fordisplaying a different ad having a different set of parameters each timean ad displayed within a predetermined time period; means fordetermining whether a user has viewed or skipped the generated ad; andmeans for storing in a user profile whether the user has viewed orskipped the displayed ad; means for updating the user profile; and meansfor selecting a set of parameters that matches the user profile.

A non-transitory machine-readable medium is also provided, comprisingmemory with instructions encoded thereon for reducing or preventing adfatigue, the instructions comprising instructions for receiving arequest from a user to generate a media asset for display based onreceiving the request, generating instructions for interrupting themedia asset to generate a first ad having a first set of parameters fordisplay.

In some embodiments, the media guidance application may determine thatthe parameters of the ads to be displayed in the media asset need to beupdated. For example, the media guidance application may determine aftera length of time has passed, that the ads and/or one or more parametersare old or irrelevant to the user, either due to referring to pastevents or now irrelevant content or because the user's preferences havechanged, as determined by skipping ads having previously viewedparameters, and updating the user profile.

In some embodiments, the media guidance application may determine thatthe generated ad having the set of parameters is different based on thetime of day (e.g., a different response from the user is determined tothe same ad having the same set of parameters for the morning,afternoon, evening, and night). The media guidance application maygenerate an ad having a set of parameters, based on a user profile,depending on the time of day the request to display a media asset fromthe user is received. The different set of parameters based on the timeof day may be chosen based on the user profile, or updated user profile.For example, the media guidance application may determine, from the userprofile that the user tends to view ads with at least one cookingrelated parameters in the morning and afternoon, but not at night; atnight the user tends to skip ads with at least one cooking relatedparameter. The media guidance application may then generate an ad havinga set of parameters that comprises at least one cooking-relatedparameter when the request to display a media asset is received duringthe morning or afternoon. Likewise, when the media guidance applicationreceives a request from the user to display a media asset during theevening or night, the media guidance application may generate an adhaving a set of parameters that are not related to cooking.

Based on generating the media asset at the request of the user, themedia guidance application may determine, based on the user profile,whether an ad needs to have a specifically selected set of parameters ora randomly selected set of parameters. For example, the media guidanceapplication may determine that an ad's parameters (e.g., an ad for afitness and step tracker) needs to be updated based on an updated userprofile (e.g., fitness ads are almost always skipped by the userregardless of the set of parameters the ads have) but the user profileindicates the user has started watching more sports. Generating an adhaving a set of parameters related to sports or fitness may be displayedto the user to determine if the preference has changed.

In some embodiments, when based on interrupting the media asset togenerate a first ad having a first set of parameters, the media guidanceapplication may determine, based on the user profile, whether the firstset of parameters needs to be updated. The media guidance applicationmay retrieve, from a user profile, user viewing history data. Forexample, the media guidance application may retrieve the user's viewinghistory data (e.g., a list of media content the user has previouslyviewed) from the user profile in order to generate a set of parametersthat may be likely to match with the user profile and lead to the userviewing the ad, rather than skipping the ad, allowing more quickly forthe media guidance application to determine a set of parameterspreferred by the user.

In some embodiments, the media guidance application may determine, froma user profile, if the user previously viewed the ad, and if so, withwhich set of parameters. If the user previously viewed the ad, updatingthe ad with a new, un-displayed set of parameters may enable the userprofile to become more accurate in terms of the user preferencesrelating to the viewed or skipped status of the ad having the set ofparameters.

In some embodiments, the media guidance application may determine fromthe user profile, whether the set of parameters of the ad needs to beupdated to ensure parameters such as dialogue and video are keptup-to-date. The media guidance application may update the sets ofparameters after they have reached a certain age. This allows a set ofparameters of an ads displayed in the media asset to be recent andrelevant to the user, e.g., and not relating to an event or time alreadypassed.

In some embodiments, the media guidance application may generate fordisplay an ad having a set of parameters based on user input. Forexample, the media guidance application may generate a prompt withselectable choices (e.g., an overlay to be displayed on user equipment100) that allows the user to choose whether the types of ads that aredisplayed are recorded as watched or skipped. For example, the mediaguidance application may generate a prompt (e.g., “may we storeinformation on which ads you watch or skip?”) with selectable choices(e.g., “yes” “no”). Based on the choices the user selects (e.g., using aremote controller, a mouse, etc.), the media guidance application may ormay not update the user profile with a viewed or skipped status.

The media guidance application may compare an ad having a set ofparameters with the user profile. For example, the media guidanceapplication may determine based on the methods described above that theuser is likely to skip any ad related to sports or fitness, or likely toview any ad relating to fashion or shopping. The media guidanceapplication may compare the displayed ad having a set of parameters(e.g., the content description from the metadata for the ad) with theuser profile and determine the set of parameters to display that matchesthe user profile, e.g., at least one of the parameters (e.g., video,dialogue, voiceover) needs to be shopping-related.

The media guidance application may determine, from the comparison,whether at least one of the parameters of the set of parameters of thedisplayed ad matches the user profile. For example, the media guidanceapplication may determine, from the comparison, that the ad (e.g., themetadata may indicate that the ad is for the Olympics) does not meet theuser profile but at least one of the parameters of the ad may be e.g.,shopping-related (dialogue relating to Olympics merchandise), andtherefore the media guidance application may generate for display the adhaving a particular set of parameters likely to be viewed by the user.

The invention also includes a system for reducing ad fatigue by updatingan ad in a media asset with a user's preferences, comprisingcommunications circuitry; and control circuitry configured to receive arequest from a user to display one or more media assets; generate themedia asset for display; interrupt the display of one or media assets togenerate a first ad having a first set of parameters for display;determine whether user watches or skips the first ad; update the userprofile based on whether the user watches or skips the first ad; selecta second ad having a second set of parameters for display based on theupdated user profile.

It will be appreciated that other features, aspects and variations ofthe present invention will be apparent from the disclosure herein of thedrawings and detailed description. Additionally, it will be furtherappreciated that additional or alternative embodiments may beimplemented within the principles set out by the present disclosure.

1.-36. (canceled)
 37. A method for generating targeted adverts,comprising: generating first metadata for a first advert for a productor service, the metadata comprising a first set of parameter values forrespective parameter types; generating for display a first advert forthe product or service based on the first metadata; determining from auser's interactions with the device on which the first advert isdisplayed whether a user decided to consume the first advert for theproduct or service; updating a user profile in dependence upon whetherthe user decided to consume the first advert for the product or service;in response to the user deciding not to consume the first advert for theproduct or service, generating second metadata for a second advert fordisplay, the second advert advertising the same product or service, thesecond metadata comprising a second set of parameter values for therespective parameter types, the second set of parameter values differingfrom the first set of parameter values and being selected in dependenceupon the updated user profile; generating for display a second advertfor the product or service based on the second metadata.
 38. The methodof claim 37, further comprising: determining from the user'sinteractions with the device on which the second advert is displayed,whether a user decides to consume the second advert for the product orservice; further updating the user profile in dependence upon whetherthe user decided to consume the second advert for the product orservice; in response to the user deciding not to consume the secondadvert for the product or service, generating third metadata for a thirdadvert for display, the third advert advertising the same product orservice, the third metadata comprising a third set of parameter valuesfor the respective parameter types, the third set of parameter valuesdiffering from both the first and second sets of parameter values andbeing selected in dependence upon the further-updated user profile; andgenerating for display a third advert for the product or service basedon the third metadata.
 39. The method of claim 37 wherein some of thefirst set of parameter values are retrieved from a pre-existing userprofile, and others of the first set of parameter values are learnedfrom whether a user decided to consume adverts previously displayed tothe user.
 40. The method of claim 37, wherein each advert comprises acomposition of recorded elements, each parameter type corresponding to atype of recorded element, and each parameter value corresponding to adifferent version of the type of recorded element.
 41. A system forgenerating targeted adverts, comprising: communications circuitry; andcontrol circuitry configured to: generate first metadata for a firstadvert for a product or service, the metadata comprising a first set ofparameter values for respective parameter types; generate for display afirst advert for the product or service based on the first metadata;determine from a user's interactions with the device on which the firstadvert is displayed whether a user decided to consume the first advertfor the product or service; update a user profile in dependence uponwhether the user decided to consume the first advert for the product orservice; in response to the user deciding not to consume the firstadvert for the product or service, generate second metadata for a secondadvert for display, the second advert advertising the same product orservice, the second metadata comprising a second set of parameter valuesfor the respective parameter types, the second set of parameter valuesdiffering from the first set of parameter values and being selected independence upon the updated user profile; and generate for display asecond advert for the product or service based on the second metadata.42. The system of claim 41, wherein the control circuitry is furtherconfigured to: determine from the user's interactions with the device onwhich the second advert is displayed, whether a user decides to consumethe second advert for the product or service; further update the userprofile in dependence upon whether the user decided to consume thesecond advert for the product or service; in response to the userdeciding not to consume the second advert for the product or service,generate third metadata for a third advert for display, the third advertadvertising the same product or service, the third metadata comprising athird set of parameter values for the respective parameter types, thethird set of parameter values differing from both the first and secondsets of parameter values and being selected in dependence upon thefurther-updated user profile; and generate for display a third advertfor the product or service based on the third metadata.
 43. The systemof claim 41, wherein some of the first set of parameter values areretrieved from a pre-existing user profile, and others of the first setof parameter values are learned from whether a user decided to consumeadverts previously displayed to the user.
 44. The system of claim 41,wherein each advert comprises a composition of recorded elements, eachparameter type corresponding to a type of recorded element, and eachparameter value corresponding to a different version of the type ofrecorded element.